Liberty Mutual’s Subtle Messaging About Supposed Male Idiocy

This post was originally published on Young Men’s Nation.


liberty-mutualA TV commercial to take a close look at: Liberty Mutual Insurance’s latest spot in its “Humans” series. Notice how only males are being idiots in this clip and women are “cleaning up the mess.” This is a common message sent in a lot of TV ads that’s harmful not only to us guys but also to women and girls who don’t want to be characterized as having to mother all men.

Based on the other ads in the series that have an equal balance of men and women screwing up, they probably didn’t intend to send this message, but it’s good to be aware of this stuff.

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